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Q. How much does it cost to participate?
A. There is no cost to participate at all.

Q. Do you have any advice for how to prepare a pitch?
A. Yes. Sign up for a session here

Q. Who will decide the winner?
A. The panel members are Meg Phillips and Michelle Frechette.

Q. Who are the mentors?
A. We are still assembling the mentors and will post them soon.

Q. What do I win, if I win the pitch panel?
A. Four 1-hour sessions with at least one mentor, depending on your needs.

Everything to gain, nothing to lose

Keeping your idea under-wraps keeps it underfunded. Pitch, pitch, pitch. Go to the grocery market, pitch. Make breakfast for your kids, pitch. Go to a MeetUp, pitch. Attend WordCamp, pitch.

Every time you pitch your idea, you gain feedback on the idea, but also on your pitch. To win in the startup world, you need a perfect pitch and flawless execution, but you do not need to be first. You need to be the one who sticks with it and follows through. You need to be the one not afraid to lose. You need to be the one focused on winning not on the fear of losing or fear of your competition. Get help from your community, one of the largest in the world, one of the kindest in the world. Your WordPress is Our WordPress.

If you’re still a little unsure

If you’re still a little unsure, we’ve got the perfect way for you to apply anonymously. Stop worrying if your idea is silly or not original. Just call WPPitchPanel Pitch Hotline at (855) 605-1552 and you’ll get 30seconds to record an elevator pitch for your idea. Don’t worry. If you don’t like it you’ll get a chance to try again.

Not sure how to build an elevator pitch? The well known  Founder’s Institute’s Startup Mad Lib goes like this: 

  • My Company, ______________ ( What’s the name? )
  • Is developing ________________ (What is it? )
  • to help ______________________ ( Who is it for? )
  • with ________________________ ( What problem does it solve? )
  • By ________________ ( what makes it special? )

The trick is learning to be specific and also short. This should take you 30 seconds to deliver. BTW: the hotline will cut you off at 30 seconds but you can try as many times as you like.


It’s a learning experience. Nobody will laugh at you. Guaranteed.

I can assure you that no one here at WP Guppy Panel is laughing at you. We are not dismissing your idea off hand, and we will always treat you with respect – regardless of your idea, nationality, gender, creed, or color. Please, do not be afraid to share your idea with WP Guppy Panel. Our team has experience nurturing others in their successes, and we also have personal experience pitching entrepreneurial ideas. We know how it feels and how hard it is. We’ve been right where you are, and on Guppy Panel we are right here with you helping you take that first step. 

Be brave, gather your nerves, put on your game face and pitch. Guppy panel is a learning experience and possibly the friendliest opportunity you’ll ever get to practice your pitch. Remember, you are with your people. WordPress is your community, and also our community. There is no “Simon” on this panel.